Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

 Search Engine Optimization (SEO)

Phase I - Website Evaluation
We will evaluate your website and provide a detailed report of recommendations to improve your websites so that it will be optimized to improve search engine positioning. The goal is to provide you the information needed to make your website search engine friendly and ultimately improve your positioning.

We review what steps need to be taken to improve your search engine rankings. We look at many search engine ranking optimization factors in evaluating your website, including:

    • Any search engine barriers in the code.
    • Assess your current positioning and where you want it to be.
    • How well are search engines are indexing your website's pages.
    • Review basic information that assist in natural search engine placement.
    • The website's architecture and layout of the site to see if there are search engine obstacles present.
    • The user-friendliness of the website.
    • We check to see if you are focusing on the correct search engine keywords for your site.
    • We check the website's web content to see if change should be made in either the existing content or if the site would benefit from additional SEO optimized content.
Phase II - Updating Your Site
The goal of this phase of the SEO plan with AlpineWeb is to take action on the recommendations of the Site Evaluation.

You will receive a very detailed report of all potential issues that we have found on your site. We will review this report with you in great detail. In this report we will provide the changes that we have made to your site and review some additional changes that we see that will make a significant difference in your website ranking.

Phase III - Site Maps, Webmaster Accounts and Site Submission
Site Map Creation: If you have a site map already it will be reviewed and updated. If you do not have a sitemap, one will be created and uploaded.

Webmaster Accounts: A webmaster account will be established for both Google and Yahoo. This will provide additional tools and reporting to assist in creating a better position in these specific search engines.

Site Submission: We will submit your site to Google, Yahoo and MSN and add verification keys that are associated with submission.

ICR Label: This provides a rating for your site much like the movie industry provides.

Final Phase - Personal Consult
The Golden Rule: "Content is King". It is essential to recognize that all content is a form of communication and the quality of content depends not only on what is communicated and how, but also to whom it is communicated to. This is where we may need to interact with you or your company representative to discuss a plan for updating the content of your website.

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